Dean Seddon started Chef Guru in early 2019 after spending many years in the food industry. Originally Chef Guru was a culinary consulting service, offering tailor-made solutions for food related business operating in South Africa. This included menu, recipe and product development, kitchen design and layout and staff training, amongst other services.
But then Chef Guru was forced to adapt to the Covid-19 pandemic as the hospitality industry closed its doors following lockdown. Dean got creative and diversified Chef Guru’s service offering to include a heat & eat menu that was tailored to everyday consumers. The launch of this first menu was a hit and the consumer base grew rapidly, establishing Chef Guru’s presence within the industry.
This menu was a return to a style of cooking reminiscent of childhood homely comforts, “just the way both my grandmothers used to cook”, said Dean.
As the hospitality industry opened up again, Dean expanded production capacity by growing his team. This allowed for further expansion into the corporate & private catering market as well as dining experiences, the hosting of an interactive dining experience in the comfort of your own home. Now that restaurants have opened up again, be it with capacity restrictions and time limitations, Dean is back at it and offering the full-spectrum of his service offerings once again. And like many Private Chefs, Dean awaits the return of foreign visitors to the beautiful shores of sunny South Africa.
As the year comes to an end, we hope that 2021 sees the safe return of all industries returning to their full production capacity. And despite all of these trials and tribulations, 2020 was Chef Gurus biggest year of growth and development, and we are excited to see what the New Year holds......